Brunei Brands for the World  


The Local Business Development (LBD) Program was another flagship event hosted by Asia Inc Forum that highlighted the growth and development of Brunei’s SMEs (Small-Medium Enterprises) in an interactive dialogue.

The program was in collaboration with the Ministry of Industry and Primary Resources and supported by its partners – Butra HeidelbergCement, BaiduriBank, and TOTAL with the support ofthe Entrepreneurial Development Centre (EDC) and Brunei Industrial Development Authority (BINA).

Under the theme, “Breaking Through! Winning Strategies for Brunei SMEs”, the 2014 LBD program began with a half-day forum on October 1st 2014 with the Minister of Industry and Primary Resources (MIPR) YB Pehin Orang Kaya Seri Utama Dato Seri Setia Awang Hj Yahya bin Begawan Mudim Dato Paduka Hj Bakar delivering the keynote address.

Invited as one of the guest speakersfor the first plenary sessions was Butra HeidelbergCement’s Managing Director, Marcelino Ugarte, who participated in the discussion topic “From Local to Global”with the question of how local brands can strengthen their home base as well as how they can transition into the global market. Among the strongest points of discussions were on the strategies implemented by the existing local brands and their advice to other brands on how to penetrate the international arena. Also part of the discussion session was Malaysia’s Strategic Co-Creation Group Co- Founder, Dr Peter Ting, as well as Managing Director and Producer

The other element of this year’s LBD Forum was a one-and-half day workshopon Strategic Business Transformation (Value Innovation Program) that was conductedby Dr Peter Ting. The workshop aimed tolay the foundation of achieving sustainable breakthrough business growth by firstshaping the mindsets of the entrepreneurs and then sharpening their focus with a setof VIP toolkits to create a first-cut growth blueprint for their respective businesses. The workshop was attended by 30 selected SMEs from across the key industries and was held at the Radisson Hotel.